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Our Bureau

Mumbai, March 5

Eros International has signed an exclusive deal for a package of its films to be broadcast on Sony Entertainment Television. The deal comprises a slate of released films, including recent ones like Salaam-E-Ishq and Lage Raho Munna Bhai, as well as some upcoming releases like Namastey London. Sony will enjoy exclusive global satellite broadcasting rights to the original version of these titles for a period of five years. The deal is in line with the company's expectations and forms an integral part of Eros' content syndication strategy.

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