The Hindu Business Line : Usha unveils new range of fans

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Chennai March 5 Usha International Ltd (UIL) has launched a range of fans and other appliances. At a press conference to announce the launch, company officials said the company had strengthened its tie-up with the US-based Hunter Fan Company to tap the super-premium segment.

These fans use a reversible motor, claimed to be a first for the industry. In summers, the motor runs in the normal direction, creating a `wind chill' effect to reduce air-conditioning costs. In winters, they run in the reverse direction to re-circulate warm air trapped at the ceiling throughout the room, which also lowers heating costs, it is explained. These fans will be priced between Rs 10,000 and Rs 40,000. However, the prices of the new models begin at Rs 1,095.

The company has commissioned Mr Michael Foley, a renowned product designer, to design the Signet and Opera fans for its lifestyle segment.

Fans contribute 40 per cent of Usha International's turnover, said Mr Prakash Narayan, Vice-President, UIL. The market is growing at over 20 per cent in the organised sector.

The company has also changed the packaging of the fans and the point-of-sale display of the business.

Unified branding

UIL announced that it has unified branding across all the categories it operates in - the tag line all marketing campaigns will carry is `It's a Better Life.'

Apart from fans, it makes and markets sewing machines, home appliances, engines and pump sets, electrical motors and pumps, water coolers, air-conditioners, generators, inverters and auto components.

The company clocked a turnover of Rs 540 crore in 2005-06 and has posted a growth of 25 per cent in the first nine months of the current fiscal. For the nine-month period ended December 31, 2006, the net profit was Rs 6.97 crore against Rs 3.55 crore in the corresponding period last year.

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Usha unveils new range of fans