The Hindu Business Line : AyurVAID offers cashless facility under insurance

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Kochi March 6 The Kochi-based AyurVAID Hospital, which provides standards-based ayurveda medical services through accuracy in diagnosis, concurrent risk and safety management etc, has been approved by leading medical insurance companies and insurance Third Party Administrators (TPAs) as an accredited network hospital offering `cashless facility' to medical insurance policyholders for ayurveda medicare.

According to Mr Rajiv Vasudevan, Managing Director, AyurVAID, which runs a 15-bed Ayurveda Hospital here, policyholders can now use the hospital services without making cash-down payment. This facility covers all nationalised insurance companies through their TPAs and leading private insurance companies.

AyurVAID has signed agreements with leading TPAs such as TTK Healthcare Services, Family Health Plan Ltd, Paramount Health Services, United Healthcare Services, Medi Assist India Pvt Ltd and several others. The hospital's empanelment thus opens up access to quality ayurveda medicare for several million medicare insurance policyholders across the country.

Though the insurance industry is making its presence felt in the country's healthcare services, ayurveda has by and large remained outside the purview of insurance coverage with various restrictions imposed on it.

But AyurVAID's protocol of evidence-based ayurveda practice has helped it achieve a breakthrough, instilling confidence in the insurance sector about its credentials in providing rigorous, transparent, efficacious and cost-effective medical care.

Its hospital in Kochi with an outpatient facility and a 15-bed inpatient facilityhas been approved by the Kerala Government as a `Green Leaf' centre - the highest classification for ayurveda centres in the State.

The AyurVAID, he said, has also broken new ground by offering customised heath services for IT and other technology companies. It has also been appointed a primary healthcare service partner of a premier American BPO company based in Kochi, he said.

He said in order to cater to increasing demand, the private limited company plans to open a 60-bed hospital in nearby Aluva later this month.

He said the new venture would promote AyurVAID's health protocol, to establish it as the industry benchmark.

The company, which lays emphasis on integrated medicine, appropriately incorporating Allopathy diagnostics to provide complete, and comprehensive and trust-worthy medicare, has positioned itself "as a torch-bearer in rigorous, standards-based Ayurveda medical services through accuracy in diagnosis, concurrent risk and safety management, standardised protocols, comprehensive documentation and IT enablement. It utilises the services of qualified and highly experienced Ayuveda doctors supported by a panel of specialists in modern medicine to deliver its uniquely personalised and complete model assessment and care, he said.

He said that the Ayurveda hospitals are mainly concentrated in Kerala. The Ayurvedic drugs and other products such as cosmetics etc constitute the major portion of the annual turn over. But the popularity of this ancient science as a true healthcare service sector has yet to spread across the country. On the other hand, its reputation and credibility is being tarnished by the mushrooming Ayurvedic massage parlours, he said. "Therefore, our objective is to present Ayurveda treatment system in its right perspective strictly following the science and its methods", he told Business Line.

With this objective, AyurVAID plans to set up a chain of ayurveda hospitals across the country. It also plans to focus on research and development to establish ayurveda as a treatment of choice for select diseases and medical conditions, he added.

More Stories on : General Insurance | Alternative Medicines | Kerala

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