The Hindu Business Line : Royal Classic Polo plans more outlets

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Visakhapatnam March 6 Royal Classic Polo, adjudged the best brand of the year by the Clothing Manufacturers' Association of India, has refreshed its Daba Garden showroom with new merchandise for the coming summer, according to a release issued here.

Royal Classic Polo, a 100 per cent vertically integrated Rs 225 crore company based at Tirupur, sells Classic Polo brand of T-shirts and trousers.

The company is planning to open 50 more outlets in the South in the next three months, adds the release.

The new Classic Polo store here in the Daba Garden, spread over 1,000 sq. ft., offers T-shirts, trousers, jackets, denims, pullovers and sweaters.

According to Mr M.S. Vasant, the retail head, there has been "a strategic shift in product ideas and offerings from Classic Polo since the last festive season. We have moved away from the traditional run-of-the-mill products to a much more updated design."

He says in the release, "There is a clear distinction of varied tastes among the consumers from North India to South India and the products are accordingly developed to suit their tastes and purses."

More Stories on : Retailing | Readymade Garments | Brands | Andhra Pradesh

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