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Our Bureau

Mumbai, March 7

aMap and MediaLogic have entered into a strategic tie up to set up an Overnight Television Audience Ratings Panel in Pakistan. MediaLogic has been awarded the Television Audience Measurement contract by Pakistan Advertising Society.

MediaLogic, with the help of aMap and Telecontrol, competed for this contract against TNS AFTAB, and Kantar IMRB. aMap will be a consultant to MediaLogic for setting up the Pakistan panel. MediaLogic will also have access to aMap's experience, models, applications and proprietary tools that are crucial for establishing and running an Overnight Ratings Panel.

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