The Hindu Business Line : Sahara launches single-window service platform for NRIs

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Sahara launches single-window service platform for NRIs

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Global offices are being set up in Singapore, London, San Francisco, etc.

Ahmedabad March 8 Sahara India Pariwar on Thursday launched a single-window service platform for global Indians to function as an interface with their kin back home with an aim to generate revenue worth $150 million in the first three years.

Launching the initiative here to woo six million Non-Resident Gujaratis (NRGs), which is a fourth of all NRIs numbering 25 million globally, Mr Romi Datta, CEO of Sahara Care House and International Business of Sahara India Pariwar, told reporters here that the Group is aiming to access 70 countries to provide more than 60 support and care services to NRGs, and their families and friends in India. Services across 197 Indian cities through 249 centres by trained workforce of 3,500 relationship ambassadors would be made available through dedicated 24x365 call centres.

More offices

For this purpose, global marketing offices are being set up in Singapore, London, San Francisco, Los Angeles and New Jersey, he added.

For a registration fee of $100, including a medical insurance cover of Rs 1 lakh each for three, and an advance deposit of $1,000 against services sought for, the Group would provide a care, support and relationship service system.

With 15 offices in 11 cities of Gujarat and over 100 relationship ambassadors, Sahara Care is reaching out to, perhaps, the largest section or NRIs, Mr Datta added.

India receives the highest remittances globally of $23 billion out of which 71 per cent is for family maintenance used for family income, education, family projects, support for parents, medical care and debt servicing.

Sahara Care House will support these dimensions by offering services that provide a physical support well beyond anything that can be achieved by monetary remittances, he said.

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