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Our Bureau

Mumbai, March 12

Vyas Giannetti Creative (VGC) has bagged the silver world medal in the film and video category at the 2007 New York Festivals for its Aditya Birla Group Commercial.

Ms Preeti Vyas Giannetti, Chairwoman & Chief Creative Officer, VGC, says "While we have won many awards across categories, the best effects or special effects have typically been the domain of the West with US agencies winning it for the last 3 years. This proves that Indian ads not only have the ideas but also the scale and reach to match the best in the world." VGC worked with an international director, production house and crew of 500 highly charged creative technicians; who worked across 3 continents for 8 months to give shape to this epic commercial. The ad film will be telecast in 8 countries.

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VGC wins honour at NY fest

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