• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Coimbatore March 13 The Chennai-based agro-chemical company, Sree Ramcides Chemicals Pvt Ltd, which has forayed into public health domain with its recent commercial launch of `Stop', the canned mosquito repellent spray, is planning to come out with cream-based mosquito repellent variant.

The company is also to introduce shortly the mosquito repellent in `sachets' to reach the micro-market, the company officials said during the official launch of the aerosol spray `Stop' for the markets in western Tamil Nadu here.

Unlike the other mosquito repellents available in the market, which are mostly pesticide-based and hence toxic, Ramcides Chemicals' is a pharma product based on diethyl phenyl acetamide (DEPA) formulation which, according to the company's Managing Director, Mr R. Padmanaban, is safe on people. It can also be used as room or body spray with its anti-mosquito content lasting for about 8 hours.

The technology for the `Stop' mosquito repellent was developed by the Gwalior-based Defence Research and Development Establishment (DR&DE) and transferred to the company for its commercial formulation.

Ramcides is one of the two vendor-licensees to which the DR&DE has made available its mosquito repellent technology for commercial use, the other being the Delhi-based SB Equipment whose technology transfer licence is restricted to meet the Defence Department's requirements only, said Dr Vijayaraghavan, Director, DRDE, who was also present at the product launch here.

Of the estimated Rs 1,500 crore market for mosquito repellents in the country, the aerosol pack market, according to Dr C. Kandasamy, General Manager (Global regulatory affairs) of Ramcides Chemicals, is growing at 15 per cent.

The Rs 50-crore turnover Ramcides Chemicals currently produces pesticides/agro chemicals of liquid, dust-wettable and granulation formations from its unit located in Pudukottai.

The company is chalking out plans to diversify into animal husbandry, public health and plants including seeds and plant growth regulators in a big way to take advantage of the emerging business opportunities under the liberalised WTO regime, said Mr Padmanaban. The company, which is also gearing up on exports especially to the African markets, hopes to achieve a business turnover of Rs 700 crore by the year 2010.

More Stories on : Strategy | Pesticides | Personal Products

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
HyperCity creates private sports label for World Cup

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line