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New Bolero launched in Kerala market

Our Bureau

Kochi, March 16

Mahindra and Mahindra launched the new Bolero in the Kerala market here on Friday. The new Bolero has been styled with a wide array of interior and exterior features that appeal to the younger generation, Mr P.K. Kannan, Senior Regional Sales Manager, said. It is priced at Rs 4.52 lakh. The company has a 42 per cent share in the market of multi-utility vehicle segment, whereas the share in Kerala is 48 per cent, he said. Between January and December 2006, the company had sold over 42,000 vehicles.

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