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STRATEGY
More flair in new Ikon
Ford India has introduced a new colour and new trim option in the 2007 version of the Ikon, its entry-level sedan. Targeting the young buyer, the new Ikon has been introduced with plush new interiors and stylish exterior enhancements. The ... More

ADVERTISING
Cricket viewers being served trash this season
On the first day of the World Cup at the Caribbean one saw more ads on SET Max than cricket between West Indies and Pakistan. The Pepsi ad with tigers roaming the field is insulting and it is doubtful whether the viewers grasped the message; ... More

PROMOTIONS & OFFERS
All's not fair off the field, charges Hutch
`AMBUSH MARKETING' More

Tata Motors, vehicle sponsor for first-ever SAARC rally
The first-ever South Asian Association for Regional Cooperation (SAARC) car rally was flagged off on Thursday from Cox's Bazaar in Bangladesh. Others helping the rally are the Ministry of External Affairs (India), the Confederation of Indian ... More

CHANNELS AND FRANCHISES
MRPL organises first `Vendor Meet'
Mangalore Refinery and Petrochemicals Ltd (MRPL) organised its first `Vendor Meet' here on Saturday. The meet on the theme `Success through partnership' saw the participation of key suppliers, consultants and service providers from all over ... More

BRANDS
Global Adjustments unveils cross culture e-learning portal
Global Adjustments, a company that helps people going abroad for work settle down in the new environment, has launched a new brand `Global Indian'. It is a cross culture e-learning portal targeted primarily at Indians going abroad. According ... More

TVS Star Sport — Stylish and sensible
The bike is targeted at customers looking for a dash of sport-appeal in an otherwise economical package. More

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