The Hindu Business Line : Dutch export consultancy to mentor 25 Coimbatore units

Assistance
Selection based on audit by CBI-deputed consultants.
CBI will spend about 50,000 on each participant-company.
Scope for selected companies to get free exhibition space at international fairs.

Coimbatore March 18 The Dutch Government-funded Centre for Promotion of Imports from developing countries (CBI), which supports companies from developing economies exporting to the European Union, has recently selected 25 companies from the Coimbatore region under its export consultancy programme.

`Engineering programs'

These companies, chosen under the CBI's `engineering programs', will receive the Dutch agency's assistance, which aims to equip them to enhance their business processes and export competitiveness.

The mode of assistance, according to Mr Jayachander Srinivasan, the CBI consultant for the Coimbatore region, will be through consultancy in product and process control improvement and training through seminars on exports.

It also offers scope for the selected companies to get free exhibition space in international fairs in Europe through the CBI pavilions.

Criteria

The companies are selected based on audit by the consultants deputed by the CBI.

Among the criteria for selection is the requirement that companies are ISO certified, should have a minimum of 25 employees and a maximum of 500 employees and not have its own office in the European Union.

Support agenda

While the Dutch agency would be spending about 50,000 (Rs 29 lakh) on each participant-company enrolled for the six-year supportive programme towards education-related progress and exposure to export development, the selected companies are to bear a registration fee of 1000 (Rs 58,000) at the time of enrolment.

International meet

Among the companies selected, 16 units have taken part in international seminars held during the first quarter of the current year and the remaining units will do so in the coming years, Mr Srinivasan said.

Two of these companies, M M Gears Pvt Ltd and G Plast Pvt Ltd, which participated in the international seminar at Rotterdam last year, felt the CBI programme enabled them to shape their export market plan to meet the business requirement of various EU markets.

Hanover fair

As a sequel to the seminar, M M Gears has been selected by the CBI to participate in the Hanover international fair to be held this April. The CBI seminars aim to educate participants on the European Market through topics like Business Cultures Within Europe, Market Structure, Application Marketing, Standards & Normalization, Product Adaptation, Clustering Approach, Website & Brochure Promotion, Trade Fair Participation, Logistics & Packing, Costing & Pricing, Offers and Contracts and Risk management.

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