• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

New Delhi, March 22

ESPN STAR Sports has launched special value packs of its Mobile ESPN feature. These include customised packages for regular updates on cricket, international soccer, English Premier League and sports news in voice and SMS formats.

Mobile ESPN, according to the company, is targeting 10 million subscribers by 2012, and is currently available on Airtel, Hutch and BSNL networks. "There is a huge market to be tapped as there is a growing audience for sports such as soccer, motorsports and tennis. Cricket still remains the most popular game in the country," said Mr Sricharan Iyengar, Head - New Media Business.

More Stories on : New Products & Services | Sports | Radio/TV | Telecommunications

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
United Spirits set to finalise deal with Whyte & Mackay

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line