Business Daily from THE HINDU group of publications
Saturday, Mar 24, 2007
ePaper


News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Home Page - Floriculture
Agri-Biz & Commodities - New Products & Services
Quest for the perfect rose

Alka Kshirsagar

FRAGRANCE VS VASE LIFE


President's gesture
Anyone attempting to develop a rose that had both extended vase life, as well as a sweet smell would have three hectares in the sprawling grounds of the Rashtrapati Bhavan for the experiment.

Pune March 23 French company Meilland has unveiled Amelia, a brand new rose variety here. Deep red on the outside, bordering on pink as it unfolds, 60 cm stem, good shelf life; the gold standard, so to say, for the commercially ideal rose. With one corollary: the quest for a rose that looks good, lasts long and smells divine continues.

In fact, the rose-dominated, cut flower (floriculture) industry today is confronted by a peculiar dilemma: fragrance vs vase life, and as things stand today, it seems to be one at the cost of the other. Either you have a sweet smelling rose that wilts within a couple of days, or the long limbed (stemmed!) beauty that last for days but is devoid of the very essence that sets it apart as Prima Donna of the flower world: fragrance.

That perhaps was the challenge that the President, Mr A.P.J. Abdul Kalam, threw at researchers in the flower business at the Flora Expo 2006 last year. Anyone attempting to develop a rose that have both an extended vase life and sweet smell would have three hectares in the sprawling grounds of the Rashtrapati Bhavan for the experiment. No one has responded yet.

Ageing culprit

The culprit, it seems, is the ethylene gas that is emitted by the flower, which speeds up the ageing - in fruits this is the ripening - process. So addressing the issue is to "switch off the gene" that "senses" the presence of ethylene and consequently slow down ageing.

While the business of lulling genes into complacency might still be some time away, a very good way to start is to enhance the vase life of cut roses. The chemical silver thio sulphate added to water is a good life enhancer, but several developed countries have banned the product as environmentally polluting.

A couple of companies - Moerhein of Holland and Germini of India - are set to launch products with similar end use at the forthcoming Flora Expo 07 in September. So till the rose gene is decoded, and the perfect marriage of vase-life and fragrance executed, chemical boosters will have to do the trick!

More Stories on : Floriculture | New Products & Services

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Hiring

Stories in this Section
Citigroup arm picks up 19.9% in Anand Rathi


Quest for the perfect rose
Govt may go slow on SEZs
SEBI forms panel on infrastructure funds
POSCO chief meets Finance, Industry Ministers
Tata Motors readying line for Renault's Winger
Wipro ties up with IATA for e-freight initiative
Capital goods stocks hold in weak markets
Rate hikes may not impact banks' profitability much
TRAI proposes unlimited bandwidth resellers
Telemarketing: Hefty fines likely on unwanted calls
BT opens `multi-protocol label switching' node in Chennai
Fabindia, ICICI start fund for craft cos
World Cup: Drop in viewership at midnight
Advertisers latch on to India-Sri Lanka match
Mandatory IPO grading `positive' for investors


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line