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Bangalore March 28 Indian Oil Corporation has embarked on a project to automate more than 2,000 retail outlets.

In the first phase, 1,250 outlets of IOC and IBP would be automated by September at a cost of Rs 169 crore to be followed by 1,178 outlets at Rs 163 crore to be implemented by the middle of 2008.

Addressing a press conference here Monday, Mr G.C. Daga, Director (Marketing), said IOC plans to leverage technology in its retail business to maximise facilities and benefits to its customers and help the dealers plan and manage inventory, monitor activities of their fore-court and maintain records for dealing with customer complaints and queries online.

Earlier, IOC launched its new product, "XtraRewards, the first reward programme for customers paying cash. Badminton legend Prakash Padukone was handed over the first XtraRewards Card at a function here.

"With XtraRewards, cash customers can add value to their purchases by piling up loyalty points," Mr Daga said.

Launched in 60 outlets of the city on Monday, the programme will be unveiled later in Chennai followed by Hyderabad.

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