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Our Bureau

Hyderabad, March 29

eYantra Industries Ltd, an online brand merchandising company, has developed customised online brand stores — eTail— that helps companies source their products better. eTail caters to employees of companies irrespective of their location and helps them order and buy corporate merchandised products online. The company has entered into agreements with Tech Mahindra, TCS, Accenture, Sasken, HCL, Genpact and Ing Vysya offering them online brand stores. It plans to offer this to over 100 online brand stores. The Managing Director of eYantra, Mr Phani Raj, in a statement said, the concept of corporate merchandising has undergone a paradigm shift and is now considered a high potential brand awareness vehicle.

The company, which has recorded revenues of $4.3 million last fiscal, plans to offer these services to more corporate houses.

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