MARKETING
STRATEGY
Hyundai Getz a new zing in its Prime
The new avatar of the Hyundai Getz will hit the roads next week — redesigned and with the same compact 1.1-litre eRLX engine that is offered in the Santro Xing.
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Cosmetic touches for Unicorn
By the new Honda variant the attempt is to infuse a bit more of excitement into an excessively practical bike.
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Brand make-over for the Gladiator
To further cash-in on the bikes emerging popularity, Yamaha Motor India has launched a new variant with cosmetic changes meant to give the bike a different style identity.
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BRANDS
Bajaj Pulsar: Yet another trim
Bajaj has kept the brand's aspirational image alive by constantly upgrading its looks and features, and by adding newer, bigger and more powerful engines to the basic bike.
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NEW PRODUCTS & SERVICES
A new dawn from the land of rising sun
The Nissan Teana, a luxury sedan, will be launched in India soon. In terms of design, it is a classic Nissan, marrying with elan the gracefulness of European simplicity and the streak of Japanese quirkiness that the company's cars are famous for .
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