Business Daily from THE HINDU group of publications Sunday, Apr 01, 2007 ePaper |
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Variety
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Events A platform for Art Gargi Shah
Mumbai March 31 Whether it is Harmony Art Show or Lakme Fashion Week it's all about `art'. Like most art worlds whether fashion, paintings, sculptures or photography they are molecule size numerically. For the rest outside, these worlds are mostly perceived to be superficial. Be that as it may, here is what the fashion fraternity says about Fashion. Some agree that there is no rational reason for fashion. It is all about making people content, says Colin McDowell, Senior Fashion Writer, Sunday Times. At a workshop, in the just concluded Lakme Fashion Week, the high-flyers of the fashion world gave their word on Fashion to the young aspirants and the new entrants. And there was one thing common in their voice, `Next', for what fashion is all about. Simplistically, it is evolution for the next season.
Success recipe
The recipe for success in fashion lies in a few unusual ingredients such as madness, originality and being crazy, while cooking in midst of a competitive, difficult and often lonely world of fashion, said Fern Mallis, Vice-President, IMG Fashion, a management and production company for fashion weeks. Despite having the recipe, often designers are trapped in the cage of practicality forcing them to sell their soul to the devil, expresses Sabyasachi Mukherjee, a well-known fashion designer. Many are forced to compromise creativity to meet popular needs and for monetary consideration.
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