The Hindu Business Line : Indian men more look-conscious now than before: Nielsen study

Bangalore April 6 Indian men are increasingly investing more time and money in enhancing their looks, with 78 per cent of the respondents of a survey endorsing the view. According to a study by The Nielsen Company, 84 per cent of the respondents felt Indian men are more interested in grooming today than they used to be.

All the respondents under the age of 20 agreed that men are more interested in personal grooming than they used to be.

In a recent Global Consumer Report on Personal Grooming, Nielsen surveyed 25,408 Internet users in 46 markets from Europe, Asia Pacific, North America and West Asia about their attitudes to personal grooming, how often they invested in beauty products and treatments and on what they would spend if money was not a problem.

On the whole, 30 per cent of Indians agreed they were spending more on beauty products and treatments to enhance their appearance. Eighty per cent of the respondents surveyed felt that the pressure to look good is greater today than during their parent's generation.

"In the last few years, we have seen Indians indulge in grooming, health and wellness. The Indian market is now mature to accept specialised products meant for specific purpose rather than a mass general product," said Mr Sarang Panchal, Executive Director - Customised Research Services, The Nielsen Company, South Asia.

People have different reasons to look good, with 40 per cent of the total Indian respondents and 86 per cent under the age of 20 wanting to look stylish and well groomed always. For 57 per cent of the Indian respondents (57 per cent), the motive to look good is to please their partners, for 39 per cent it was to attract a partner. The percentage rises to 77 per cent in the age group 21-24.

People in Asia Pacific, China, Vietnam, Thailand and the Philippines, in particular, focus on hair care (66 per cent), skin care (57 per cent), facial treatment (40 per cent) and a host of other applications such as body massages, skin whitening and teeth whitening, compared to their counterparts in North America, Europe and Latin America.

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