The Hindu Business Line : Future Group launches `Home Town'

New Delhi April 6 Home Solutions Retail (India) Ltd, a part of the Future Group, marked its foray into the home improvement retail format with the launch of its first `Home Town' outlet in the capital on Friday.

3 sections

Home Town outlets will be divided into three sections — exhibitions, markets and services.

Under the exhibitions section, the outlets will have live displays of various model rooms, while the markets segment will retail products for the rooms that would include the entire range from mattresses and home furnishings to consumer durables.

The services section, meanwhile, will offer facilities such as interior designing, tiling, plumbing and painting.

Mr Kishore Biyani, CEO, Future Group, said, "We plan to open a total of nine stores in the next 12 months with an investment of Rs 20 crore per store." He added, "Home Town is an amalgamation of the value-lifestyle propositions, so appears eminently approachable to the budget buyer, as well as the aspirational customer, and also to the lifestyle-driven customer. The displays will echo the aspirations of the consumer, keeping traditions alive in a contemporary world."

Credit facility

While the first nine stores will have an average area of around a million sq ft, the outlets there on will be bigger at an average of about two million sq ft.

The company will also offer credit facilities to customers through its financial arm, Future Money.

Home Solutions hopes to achieve a turnover of around Rs 200 crore per annum from each of its Home Town stores.

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Future Group launches `Home Town'