The Hindu Business Line : Tuesday, April 10, 2007

INSIGHT
Marketing goes to war
The kernel of marketing management is its kaleidoscopic character. Companies capable of achieving a complete and comprehensive change alone will make the grade and arrive, considering the dog-eat-dog competition in the contemporary market economy. More

COURTS/LEGAL ISSUES
Sharing feed with TataSky: Sun TV gets interim stay
Sun TV has secured interim stay from the Madras High Court on the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) order asking it to share its signals with the Direct-to-Home provider TataSky. "On Thursday (April 5), we filed writ ... More

ADVERTISING
Arrow TV debut with `crossover look' for men
Arrow, from the Arvind Brands stable, has given the crossover dressing culture the thumbs up. It is all set to make its first-ever television appearance very soon with a commercial on `the crossover look' for men — which will reiterate that ... More

PROMOTIONS & OFFERS
Idea's new pre-paid offer
Idea Cellular Ltd has launched a recharge option for Rs 996 in Andhra Pradesh market, wherein the customer can call any mobile in the State for Re.1 and will also get the advantage of lifelong validity. Customers can further ... More

STANDARDS & BENCHMARKS
Packeters, blenders told to stop colouring tea
Tea Board has told the tea packeters and blenders to stop adding colours to tea as it is not permitted under the Prevention of Food Adulteration Act (PFA). "While the PFA allows 24 natural flavours like cardamom, ginger, tulsi and mint to be ... More

OUTLOOK
Mudra plans trade marketing foray
Working on several potential `growth engines' More

NEW PRODUCTS & SERVICES
NDTV entertainment channel may go on air by year-end
`Imagine' to be launched by year-end or Jan `08 More

Sandvik Coromant launches CoroPak range
Sandvik Coromant has launched 1,650 new products under the new CoroPak range in India. These will cater to needs of the automotive, aerospace and general engineering industries. The company usually schedules two CoroPak product launches of ... More

Timex store at Noida
AUSTRALIAN CRICKETER and brand ambassador of Timex Brett Lee at the inauguration of 40th Timex store at Great Indian Place Mall at Noida, Uttar Pradesh, on Monday. ... More

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E-paper anouncement
Brand Quest

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Top Stories
Cotton — future imperfect

VAT: States revenue growth rate slips to 22.4%

Mudra plans trade marketing foray

ABN Amro deepens micro-finance exposure

Air India aircraft makes emergency landing

IAF will release pilots for Air India

Reliance plans Rs 25,000-cr mega pipeline grid

Looking back
Apr. 1-Apr. 7
Patent regime triggers thrust on healthcare communication

Coca-Cola foraying into retail lounge format