Business Daily from THE HINDU group of publications Wednesday, Apr 11, 2007 ePaper |
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Marketing
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Strategy
Our Bureau
In five years, Megamart, which sells a range of international and domestic apparel brands at discounted prices, aims to be in 100 cities. It is targeting 150 stores (from 54) covering a total retail space of 5.5 lakh sq ft. "This year, we will invest Rs 30-40 crore and add 10 more stores," said Mr J. Suresh, COO, Arvind Brands, during the launch of the Megamart-ICICI Bank co-branded credit card. Megamart, which finished 2006-07 with a turnover of Rs 100 crore, has a footfall of 2 million per annum.
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