The Hindu Business Line : Thursday, April 12, 2007

CUSTOMER RELATIONSHIP MANAGEMENT
The store tells a story
Retail outlets seem to be going in for the local touch as they try to reach out and identify with the Indian customer. More

ADVERTISING
Madison Media bags buying account for BBC
Madison Media has won the media planning and buying account for BBC World Service Trust's campaign to prevent HIV transmission. A press release from Madison describes the BBC World Service Trust as an organisation that uses the creative power ... More

LED hoarding in Kochi
Kerala's first LED video hoarding using digital technology has been installed by Kochi-based Outlook Communications at the NH Bypass junction at Vyttila. Besides providing advertisements on various promotional products, the ... More

Publicis launches Red Lion
Publicis Network has announced the launch of Red Lion, a Brand Design Leadership Agency. Ms Elsie Nanji, will be the Managing Partner of Red Lion. It will be positioned, not just as a brand-consulting agency that does packaging ... More

CHANNELS AND FRANCHISES
Drop strike plan, Deora tells petro dealers
The Petroleum Minister, Mr Murli Deora, has urged the dealers of petroleum products — petrol and diesel — to call off their proposed agitation and decision to close retail outlets on April 13. At a meeting here with the ... More

Sweet-smart?
By acquiring a majority stake in Godrej Beverages & Foods, Hershey of the US hopes to exploit the Indian company's distribution network to further its global reach. More

RETAILING
Teradata upbeat on retail space
Plans to offer software as a service option More

Bharti AXA Life trying out Shopassurance model
Tie up with Bharti Retail, FieldFresh Foods More

BRANDS
`To own sport in India, one has to own cricket'
Subhinder Prem, Managing Director, Reebok India, chats with BrandLine. More

BharatMatrimony goes in for in-film placement
Ties up with Namaste London for endorsement and screen shot More

ONLINE MARKETING
VF Arvind targets 15% sales over Net in three years
More brands lined up for launch More

NEW PRODUCTS & SERVICES
Big FM to enter Tirupati
Big 92.7 FM, the radio station from Adlabs Films Pvt Ltd, will be launched in Tirupati shortly, making it the city's first private FM station, according to a press ... More

Kwality Wall's Moo in Hyderabad
Kwality Wall's has launched its calcium-enriched ice cream product Moo in Hyderabad. A combination of vanilla and chocolate, it has the goodness of milk and contains calcium equivalent to one glass of milk, the company claims. ... More

CEBBCO plans facility for refrigerated panel vans
CEBBCO plans to introduce refrigerated panel vans based on sandwiched panel technology. The company has decided to set up a Rs 10-crore facility at Jabalpur with machinery imported from France and it will be ready by October, Mr Ajay Gupta, ... More

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