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Our Bureau

Kochi, April 11

Kerala's first LED video hoarding using digital technology has been installed by Kochi-based Outlook Communications at the NH Bypass junction at Vyttila. Besides providing advertisements on various promotional products, the display screen is equipped to transmit messages like police alerts, weather predictions, etc. The company has initiated discussions with the police for displaying various alerts directly from the Police Control Room for the benefit of the public, said Mr K.D. Francis, Managing Director. The screen, which is 25 feet long and 10 feet high, is positioned appropriately for optimum viewing.

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