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Archana Venkat

For equipping companies to broadcast content

Chennai April 12 Anticipating the boom in broadcast technologies, Tata Elxsi — the product design services provider from the Tata Group — has lined up product designs to equip companies to broadcast content over various media.

This includes product designs to enable IPTV access on any end user equipment, WiMAX access on mobile and Mobile TV broadcast, according to Mr Nitin Pai, Head-Worldwide Marketing, Tata Elxsi.

WiMAX Connectivity

Talking to Business Line, Mr Pai said the company had reference designs (technical blueprint) available for IPTV implementation using two standards — DVB-T and DVB-S. The designs also include support for end user devices such as a set top box and have been licensed to two clients already, he said.

"IPTV standards across the globe are yet to be frozen. We plan to develop designs for all upcoming technologies so that when a standard is chosen we will have a ready-to-deliver design," he said.

Along with chipmaker Texas Instruments, Tata Elxsi has also developed reference design for enabling base stations to provide WiMAX connectivity on mobile handsets.

The company has bagged three clients (tier-I and II communication companies) for the same and is talking to other companies for similar deals, Mr Pai said. It has also created software for end user reception of WiMAX on mobile phones and has bagged two chip companies as clients.

Suitable Equipment

The company has also created software to enable smart phones, PDAs and laptops to support Mobile TV broadcast. "We conducted successful field trials in Paris and Berlin last year and also demonstrated a Mobile TV broadcast at the GSM Conference in Barcelona," said Mr Pai.

Over the last two years, the company has invested about 10 per cent of its manpower budget (over Rs 30 crore) in research and development of such designs.

When asked if it had any plans to start manufacturing products based on its designs, Mr Pai said no.

"We would continue enabling product companies to make suitable equipment. This would help us work with competing product companies. If we were to start manufacturing products, our clients will see us as competitors," he said.

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