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STRATEGY
Amul stays cool to Hershey overtures
Feeling two-timed by Hershey which kept it in the dark while picking up a majority stake in Godrej Beverages and Foods Ltd (GBFL) last month, Amul has virtually cold-shouldered the US chocolate-maker's placatory moves, and no one from the ... More

MMTC moves to cash in on Akshaya Tritiya
In tune with the aggressive sales pitch of jewellers to cash in on `Akshaya Tritiya,' MMTC has joined the race to get a share of the market in Andhra Pradesh. For the first time, MMTC, the country's leading trading house for precious and ... More

Akshaya Trithiya: When the leitmotif is gold
In Vedic astronomy, Akshaya Trithiya is the day when the Sun and the Moon are supposed to be at the peak of their brightness. In India, it sure has become the brightest day of the year for those who sell gold. Last year, "a very conservative ... More

Air Deccan allows passengers to change plans
Passengers will have to pay a fee of Rs 600 for any postponement or advance in travel date apart from paying the difference in fare. More

Leisure's tent camp in Uttarkashi
Leisure Hotels has announced the setting up of a weatherproof tent camp at Maneri in Uttarkashi to tap the tourism market for the pilgrim centres Yamunotri, Gangotri, Kedarnath and Badrinath in the hilly State. It will offer ... More

INSIGHT
So, who's a right celebrity to use?
The pros and cons, as those in the know see it. More

RADIO/TV
Disney's TV licensing arm rejig
Buena Vista International Television — Asia Pacific (BVITV-AP), the international television distribution arm of The Walt Disney Company, has announced a restructuring of its Asia-Pacific sales division. Mr Amit Malhotra, ... More

PROMOTIONS & OFFERS
Web page for `Dream Season' packages
As part of its `Dream Season' campaign to woo domestic tourists during the traditional `off season', Kerala Tourism is launching a special Web page on its Web site. The Web page - More

MARKET SHARES
Smooth ride for Toyota Corolla
Sales of Toyota Corolla have registered 46 per cent increase in Kerala and Andhra Pradesh during the month of March. Karnataka registered 36 per cent rise, followed by Tamil Nadu with 19 per cent. Kozhikode, Kochi, Thrissur and ... More

RETAILING
Urbana sets up exclusive stores
Urbana, the premium menswear brand from Indus League, has begun to set up exclusive stores. The first store was soft-launched in Kochi two months ago and the second, in Bangalore recently. It has plans to open seven to 10 stores by December. ... More

BRANDS
The power of brand properties
Advertisers must create properties for their brands ... a signature tune, a tag line or even a distinct colour ... to give the brand an identity. More

Future Group plans Blue Foods restaurant brands in airports
As part of joint venture with Alpha Airport Group More

Shree Cements' new brand
Shree Cements Ltd has announced the launch of its third premium cement brand in the market called Tuff Cemento 3556. The company has set up a manufacturing unit for Tuff Cemento in Rass, Rajasthan with a capacity of about 1.5 million tonnes, a ... More

NEW PRODUCTS & SERVICES
eInfochips unveils IPNetCam
Leading chip and product design services company eInfochips Inc, based in Ahmedabad and Sunnydale, USA, today unveiled IPNetCam, said to be the world's most advanced intelligent IP surveillance camera with complex video analysis ... More

E&Y unveils outbound tax advisory service
Global professional services provider Ernst & Young has launched an outbound tax advisory service group for India to assist companies making cross-border acquisitions with tax efficient structures for internal transactions. The services will ... More

PNB offers floating rate FD
Punjab National Bank (PNB) on Wednesday launched the PNB Floating Rate Fixed Deposit Scheme, where the interest payable on the fixed deposit would automatically change with the changes in the fixed-deposit card rates made ... More

AirTel wireless home phone
AirTel has announced the launch of AirTel mega, a wireless home phone, in a ready-to-use prepaid option for its customers in Andhra Pradesh. This option provides the convenience of a home phone and comes with the option of sleek ... More

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