Business Daily from THE HINDU group of publications
Friday, April 20, 2007
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MARKETING

STRATEGY
Singapore Airlines to deploy all A380s on dense routes
Singapore Airlines, which is going to be the first airline in the world to fly Airbus A380 aircraft towards the year-end, would deploy all the 19 new generation wide-bodied aircraft it ordered for the dense routes and airports such as Sydney and ... More

Gold trade bets on Akshaya Trithi for boost in sales
10-15% of annual sales seen clocking on the occasion More

HUMAN RESOURCES
Retailers hunt for right talent to man stores
Companies resort to in-house training More

EVENTS
Foreign buyers
GOLDEN MOMENT: Foreigners bargaining in a jewellery shop on the occasion of `Akshaya Trithiya' in Chennai on Thursday. People believe that purchasing gold on Akshaya Trithiya day will bring ... More

Prosperous occasion
CUSTOMERS throng a jewellery shop in Hassan in Karnataka on Thursday to buy ornaments on Akshaya Tritiya day.

More

ADVERTISING
TBWA bags Arcelor Mittal's ad biz
TBWA has been awarded the corporate communications and creative/advertising business of Arcelor Mittal. The agency will be responsible for above-the-line and below-the-line corporate strategy, creative development and worldwide ... More

PROMOTIONS & OFFERS
Brand ambassador
MR JEH WADIA, Managing Director, GoAir, with Bollywood actor Preity Zinta, who has been signed up as brand ambassador for the airline, at a press conference in Mumbai on Thursday. ... More

RETAILING
Pokarna plans more exclusive `Stanza' stores
The Andhra Pradesh-based Pokarna Ltd, manufacturer of the `Stanza' branded men's premium apparels, plans to open 15-20 exclusive stores mostly in metros in 2007-08. Many of them would be company-owned retail stores. The company is also keen ... More

Fresh@ developing 5,000-acre cluster farming area
To use milk vendors for home delivery initiative More

ONLINE MARKETING
AXAAN launches B2C portal
The Gurgaon-based AXAAN Systems announced the launch of a business-to-consumer (B2C) portal, Cafegadgets.in, on Thursday. The site offers CD/DVD drives, PDAs, mobile phones, storage drives, desktop PCs, digital cameras, motherboards, iPods, ... More

PIRACY
PIL on spurious drugs: `Implement Mashelkar panel recommendations'
Thrust to implement Mashelkar Committee recommendations More

NEW PRODUCTS & SERVICES
Nissan plans compact car segment entry
Launches Teana at Rs 20.5 lakh More

Sadhrta-Samina sleep system
Sadhrta-Samina, a joint venture between Sadhrta Retail Pvt Ltd and Samina Productions of Austria, has launched the Sadhrta Samina Royal Sleep System. Pegged upwards of Rs 2 lakh, the sleep system would be sold through 40 outlets ... More

Adobe unveils Creative Suite 3
In a bid to provide designers and developers a broad spectrum of creative options for all facets of print, Web, mobile, interactive, film and video production, Adobe India has unveiled the Creative Suite 3 product line by uniting ... More

Symphony enters AC segment
Symphony Comfort Systems Ltd, marketers and manufacturers of air coolers, has made its foray into the air conditioner (AC) segment with the launch of its range of window and split ACs, in an attempt to leverage the summer season. "Symphony has ... More

Bharti AXA product
Bharti AXA Life has launched a traditional endowment product — SaveConfident. The policy term is fixed at 15 years and the total guaranteed annual payments amount to 110 per cent of the basic sum assured. Though the policy benefit period ... More

ZenithOptimedia's digital unit
ZenithOptimedia has announced the launch of Zed Digital India, its full service interactive and digital unit. The applications cover a vast range of services from online media, search engine and e-mail marketing, to technology ... More






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Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Top Stories
Govt revises FDI norms for telecom companies

NIOT demonstrates floating desalination project

PIL on spurious drugs: `Implement Mashelkar panel recommendations'

HP global centre speaks many languages

Increased reliance on CRR — No point blaming the RBI

Non-basmati rice exports may touch 40 lakh tonnes

Looking back
Apr. 8-Apr. 14
Cement industry: Findings of a sample study

Mudra plans trade marketing foray

Hyundai Motor may bring auto finance arm to India

Postal dept may tie up with HDFC for home loans

Parryware Roca eyes 20% share of premium sanitaryware market



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