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Mumbai, April 19

Sadhrta-Samina, a joint venture between Sadhrta Retail Pvt Ltd and Samina Productions of Austria, has launched the Sadhrta Samina Royal Sleep System. Pegged upwards of Rs 2 lakh, the sleep system would be sold through 40 outlets set up by Sadhrta Retail. The company has set a target to sell between 700 and 1,000 pieces within the first year of launch in the country.

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