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Our Bureau

Mumbai, April 19

ZenithOptimedia has announced the launch of Zed Digital India, its full service interactive and digital unit. The applications cover a vast range of services from online media, search engine and e-mail marketing, to technology development and hosting, interactive kiosks and signage, and e-commerce retail, as well as across the PC, mobile, OOH (out of home) and TV platforms, according to the company.

The new entity will track all digital activities from conceptualisation to the execution stages and will provide for continuous monitoring and evaluation across each step with corrective action if required.

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