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Marketing - Advertising
TBWA bags Arcelor Mittal's ad biz

Our Bureau

Mumbai, April 19

TBWA has been awarded the corporate communications and creative/advertising business of Arcelor Mittal. The agency will be responsible for above-the-line and below-the-line corporate strategy, creative development and worldwide execution. This marks Arcelor Mittal's first foray into advertising since the merger announcement in June 2006.

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