The Hindu Business Line : Rupee strength

This refers to the article "India need not fear a rising rupee" (Business Line, April 19). I am in total agreement with the view that an appreciating rupee is but the reflection of the strength of the economy and there is no need to artificially control its value appreciation.

There is apprehension that rupee value appreciation will affect exports.

The demand for Indian goods and services must be through competition in the global market and not by artificially containing the rupee's value. Indian exporters must focus on quality improvement and produce quality goods.

There must be efforts at cost-reduction and unit cost must also be reduced gradually.

Once Indian goods start competing on the basis of quality and lower rates emerging from lower cost of production, the demand for the same will increase regardless of the rupee's value.

Let the value of the rupee continue to appreciate. Let India emerge as an important global economic player. The RBI must not intervene for this purpose.

K. K. Ammannaya

Udupi

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