• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Launches three new series of LCD televisions

New Delhi April 20 Samsung India, wholly owned subsidiary of Samsung Electronics Co Ltd, on Friday said that it would be looking at capturing 50 per cent of the 4 lakh-unit domestic flat panel television market by December 2007.

Towards this, the company launched three new series of its LCD televisions.

"The market has moved exponentially in the flat TV segment. With the launch of the new series, we have tried to mix good technology with good art and are looking at selling 2 lakh units by December 2007, thereby capturing 50 per cent of the market in the country," said Mr R. Zutshi, Deputy Managing Director, Samsung India.

The new category includes LCD TVs — Mosel Blaque, Bordeaux Art and Sonoma Trenz and four new models of Plasma TV.

Currently, Samsung has a production facility at Noida with a capacity of 1.5 lakh units per annum. A new unit is likely to be operational by August 2007 in Chennai, which will scale up the total capacity to 3.5 lakh.

Tapping retail boom

The company also plans to leverage the big retail boom in the country to increase sales, not only through its `Brand Shops' but also through its modern organised retail chains.

"This year, there will be a 40 per cent increase in the number of Brand Shops. We have currently 90 such stores across India," said Mr Zutshi.

Organised retail

"As of now, the current percentage of sales from organised retailers is about 2-3 per cent. In another two-three years we expect this number to go up to 8-10 per cent," he added.

The company already has presence in organised retail chains such as Croma, Home Solutions, Spencers, Metro Cash and Carry, amongst others.

Slim TV

Mr Zutshi also said that the company was eyeing the top spot in the flat TV segment, which is expected to contribute 70 per cent to the total TV market by 2010. In the flat TV category, slim TVs are picking up and the market is set to double. "Slim TV is the new trend, which we are focusing on this year and expect a 50 per cent share of the market.''

The company has also planned a 50 per cent growth in the digital media business, which includes MP3 players, digital still cameras and camcorders. It will launch new products in this range in the second quarter of this year.

An investment of up to $100 million will be made in the last phase by 2011. Samsung India hopes to achieve a turnover of $1.2 billion in 2007.

More Stories on : New Products & Services | Market Shares | Television Sets

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Bikanervala on expansion spree

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line