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L.N. Revathy

Coimbatore April 23 The Intellectual Property Week has begun. It is aimed at raising awareness on growing social evils such as piracy and counterfeiting.

The FICCI - NIAPC (National Initiative Against Piracy and Counterfeiting) along with the Department of Industrial Policy and Protection (DIPP), World Intellectual Property Organisation (WIPO) and other industry bodies have started the celebrations. It would culminate on April 26, the World Intellectual Property Day.

During the week, the FICCI-NIAPC has planned to display anti-piracy/ counterfeiting posters at retail outlets in select cities, organise training programmes for customs officers across different States, insert related advertisements in the print media and telecast the message, issue radio jingle in major regional languages, arrange panel discussions on the menace of counterfeiting and piracy with major TV channels and conduct online anti-piracy campaigns on major Web sites.

Such events would highlight the importance of protection of IPRs and the need to fight the growing threat of piracy and protect consumer interest, Mr Sanjay Gupta, Chair- BSA India Committee, told Business Line.

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