The Hindu Business Line : BoB opens Gen-Next branch

Bank of Baroda has opened Gen-Next, its first youth-oriented, branch in the country. Based on this pilot, the model will be taken to other cities, according to Dr Anil Khandelwal, Chairman and Managing Director. Stating that the youth preferred to bank with private sector banks because of the technological advantage, Dr Khandelwal said that the new bank was more of a "concept than a branch, and aimed at stemming the exodus of youth to private banks." Apart from regular banking services, Gen-Next has a special area called the Yo! Zone where customers can watch their favourite movies, sports or video channels. A reading lounge has also been created where customers can browse through books and magazines, and also surf the Net.

The bank has launched four new products for the youth segment - Gen-Next Lifestyle, Gen-Next Power, Gen-Next Suvidha and Gen-Next Junior - which will be available only at these branches.

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