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Targets turnover of Rs 121-cr this fiscal

Kochi April 24 Thrissur-based Manjilas Group, which markets rice and rice-based products under the brand name Double Horse, is expanding its market to capitalise on the growing demand for rice products in India and abroad.

The company targets a business turnover of Rs 121 crore in the current fiscal and is expecting a three-fold growth by next year and a 10-fold growth in three years, Mr Renji John, Chairman and Managing Director, said at a press meet. "Our motto is to reach every Indian household within the country or abroad in three years' time," he said.

Double Horse today has over 18 varieties of rice and 90 rice-based and other products. Nutritious food products, various types of curry mixes and retort product dishes will also be added to the product portfolio soon.

The company, with a turnover of Rs 65 crore, has a market share of nearly 20 per cent. Manjilas currently touches 20 lakh households through 5,000-plus retail dealers worldwide, he added.

He pointed out that the company is marketing its products in 22 countries and plans are afoot to cover 75 countries, considering the enquiries pouring in from places like Ireland, New Zealand, and Australia.

For instant-food

Sensing the fast-changing lifestyle and eating habits of people, due emphasis will be given to promote instant foods and ready-to-eat products. This would help promote the tastes of traditional Kerala foods among the newer generation as well, Mr Vinod John, Group Director, said.

The Group also plans to launch a Food Park connecting different units shortly. It had identified some places near Thrissur and had earmarked an investment of Rs 6 crore for the project in the first phase. There are also plans to open new processing units in Tamil Nadu and Andhra Pradesh soon, he said.

More Stories on : Rice | Brands | Kerala

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