The Hindu Business Line : Damas adding more stores

Ahmedabad April 24 Damas India, part of one of the largest jewellery retail outlets in the world, is adding 16 new stores to its present dozen stores in India and is offering a 5 per cent special promotional discount to those marrying between April 24 and June 20 this year, said its CEO, Mr Anaggh Desai, here on Tuesday.

Talking to newspersons, he said the discount scheme will be available at all its existing stores. In August 2005, Damas had launched its flagship store in Bangalore and has now spread to Mumbai, New Delhi, Gurgaon, Pune, Ahmedabad and Kochi, among others. By the end of the current financial year, it would open 16 more showrooms, including at least three more in Gujarat — Rajkot, Vadodara and Surat.

The Ahmedabad store is the third largest in the country after Kochi and Gurgaon.

About the 5-per cent special offer to the newly-weds, Mr Desai said this "Shubh Din" promotional scheme was intended to increase the Indian company's turnover from last year's Rs 35 crore. Sixty per cent of its jewellery is imported into India from different countries, he said.

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