Business Daily from THE HINDU group of publications
Thursday, April 26, 2007
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MARKETING

STRATEGY
EarthTV, Mediascope in pact
German media group, Earth Television Network (EarthTV), has entered into a representational agreement with Indian media house, Mediascope, to develop EarthTV's business within India. The shared goal is to develop a network of ... More

Lakme Lever focusing on new retail formats
The company plans to expand its presence in more cities. More

ADVERTISING
"The clear lesson is the need to diversify"
Nandan Kamath, Director, GoSports, explains how brand endorsements should ideally be facilitated for sportspersons. More

CHANNELS AND FRANCHISES
Ford on service drive
Ford India has embarked on a marketing programme that aims to ensure a trouble-free experience for Ford vehicle owners. According to a press release, the programme includes expansion of its Brand@Retail ... More

OUTLOOK
VLCC targets Rs 1,000-cr turnover by 2010
VLCC Health Care Ltd is targeting a turnover of Rs 1,000 crore by 2010 from its domestic and international healthcare and personal care products business, and expects to come out with its initial public offering (IPO) during the 2009-10 fiscal. ... More

NEW PRODUCTS & SERVICES
Sun TV launching children's channel
Programmes to be created in-house as well as sourced globally More

Tata Motors unveils upgraded Spacio range
Tata Motors on Wednesday announced the launch of a new upgraded range of its entry-level utility vehicle offering, Tata Spacio. Christened Spacio Gold Plus, the new range seeks to enhance customer experience in performance, fuel economy, ... More

Digihome launches intelligent building solutions
Digihome Solutions Pvt Ltd, an Aftek Group Company, headquartered in Pune, launched intelligent building solutions in Bangalore. The solution focuses on energy management, security and safety features including video surveillance, fire and ... More

AKG Group re-launching processed food products
The city-based AKG Group, a household name in West Bengal for its branded jams, jellies and pickles in the 70s and 80s, is on the revival path. The Group, which had shut down operations at its Kasba unit in south Kolkata some four years ago ... More






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Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Top Stories
Hawkish talk, dovish walk

Platinum, palladium may scale new highs in 2007

Pulses imports need no subsidy

Dena Bank Q4 net down 66%

Nalco net profit jumps 52%

Looking back
Apr. 15-Apr. 21
Café Coffee Day plans bulk trading in Europe

Net service: VSNL slips in ranking

HP launches multi-function printers

PIL on spurious drugs: `Implement Mashelkar panel recommendations'

Reliance Retail plans health & wellness stores



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