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Mumbai April 25 Ford India has embarked on a marketing programme that aims to ensure a trouble-free experience for Ford vehicle owners.

According to a press release, the programme includes expansion of its Brand@Retail dealerships in key markets and implementation of Ford's global `Qualitycare' and Body Shop Quality Care certification programme at Ford dealerships and service centres.

Ford will launch 20 new dealerships across India by end-2007; currently it has 116 dealerships in 75 cities. In the coming weeks, the company will inaugurate new dealerships in Ahmedabad, Vadodara, Kota, Bangalore and Navi Mumbai.

Ford plans to extend its global QualityCare certification to 20 more service facilities in key cities and the Body Shop Quality Care certification to eight more facilities.

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