The Hindu Business Line : AKG Group re-launching processed food products

Kolkata April 25 The city-based AKG Group, a household name in West Bengal for its branded jams, jellies and pickles in the 70s and 80s, is on the revival path. The Group, which had shut down operations at its Kasba unit in south Kolkata some four years ago following union trouble, has chalked out plans to re-launch its old products, besides diversification into the edible oils business.

Briefing newspersons here on Wednesday on the Group's plans, Mr B.K. Ghosh, Managing Director, said "besides re-launching some of our established processed food products, we are also looking at new products in our core competency area".

Seeking to cash in on the goodwill still enjoyed among the Bengali households in the State, AKG Group will soon be launching its own mustard oil brand in eastern India through complete outsourcing. Mr Ghosh said the company had entered into a contract with Dhulichand Oil Mills for exclusive use of one of its lines for producing the product, which will be sold in both pouch and bottle forms.

A separate outfit in the name of AKG Oils has been set up and the new product will be launched in the eastern markets within a fortnight. Mr Ghosh said following detailed market surveys, it has been decided to enter the highly competitive volume-driven mustard oils segment in Bengal.

He said after the launch of mustard oil, the Group plans to gradually enter other food products.

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AKG Group re-launching processed food products