Business Daily from THE HINDU group of publications Thursday, Apr 26, 2007 ePaper |
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Marketing
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New Products & Services
Our Bureau
Mumbai April 25 Tata Motors on Wednesday announced the launch of a new upgraded range of its entry-level utility vehicle offering, Tata Spacio. Christened Spacio Gold Plus, the new range seeks to enhance customer experience in performance, fuel economy, comfort and convenience. With the new offering, Tata Motors aims to increase its presence in the rapidly growing personal-family vehicle segment in the semi-urban markets. The new range will be available in the price bracket of Rs 5.1 - Rs 5.4 lakh (ex-showroom, Delhi). Spacio Gold Plus gets the 3-litre, DI (direct injection) engine, which has led to a considerable improvement in the overall performance of the vehicle. It has been launched in two trim levels, both available with power steering, front bucket seats and refined interiors. The spare tyre has been relocated under the body to provide a clean uncluttered rear look. Both the variants come in two seating configurations: 6-plus driver and 8-plus driver. The upper variant has several comfort features such as air conditioning, central locking with key-less entry and immobiliser, and CD/MP3 music system.
Sales performance
The Spacio range is the entry-level variant of the widely popular Tata Sumo. Tata Motors sold a total of 47,893 utility vehicles, including 32,007 of the Sumo family, during 2006-07, a growth of 26.4 per cent over the previous year. Cumulative sales of passenger vehicles in the domestic market for the last fiscal were 226,893 units, showing the highest ever growth of 20 per cent over the previous year. The cumulative sales of Indica were 144,690 units, an increase of 30 per cent. The Indigo range posted sales of 34,310 units, a decline of 13 per cent.
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