MARKETING
STRATEGY
Singapore Airlines keen on India promotion
Plans to extend boarding pass privileges programme
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Hotel LeelaVenture wins bid for plot
The Mumbai-based Hotel LeelaVenture Ltd has won the bid for a plot for a hotel in New Delhi. The company is believed to have outbid several major hospitality and real-estate players with its Rs 611-crore bid for the three-acre plot on Africa ...
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IPR
`Action plan to check piracy, counterfeiting soon'
The inter-ministerial group to check piracy and counterfeiting would shortly come out with action plan to supervise and take action against offenders. While speaking at a seminar on Thursday, Dr Ajay Dua, Secretary, Department of Industrial ...
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ADVERTISING
Mediaedge:cia bags CavinKare account
CavinKare has hired the services of Mediaedge:cia, a media planning and buying agency. Until now, the Rs 500-crore FMCG major's media duties were handled by its in-house agency Hemalata Enterprises. "As our account size is growing by the ...
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PROMOTIONS & OFFERS
AP ThumsUp Rural Games
The Confederation of Indian Farmers' Associations (CIFA) and Hindustan Coca-Cola Beverages have joined hands to organise the 2007 edition of AP ThumsUp Rural Games this summer. Announcing this at a press conference here on Wednesday, Mr P. ...
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DIRECT MARKETING
Amway adding more offices, products in India
Direct selling FMCG company, Amway India Enterprises, has announced it was adding 100 more offices to its existing 110 offices across India and bringing more products to its basket in the next one year. Mr P. Sanker, Director (Legal and ...
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RETAILING
`Retail formats get strong patronage in South'
The changing demographic profile of the country with a third of its population under 14-years of age, the rise in the number of working women besides the growing number of consumers with an outlook on value-for-money spending would propel growth of o rganized retail houses.
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Malabar Gold plans 6 showrooms
Jewellery manufacturer Malabar Gold has proposed to open at least six more showrooms in South India within this year, raising the total number to 20 by 2008. The new showrooms will be set up in Bangalore, Mysore, Coimbatore, ...
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BRANDS
Tetley acquiring Poland's Vitax, Flosana brands
The Tetley Group, a subsidiary of Tata Tea Ltd, is to acquire the Vitax and Flosana trademarks in Poland, from Premium Foods. An agreement in this regard has been signed. The acquisition of the trademarks is being funded by the Tetley Group, ...
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TRENDS
Star, Sony bouquets still on top in Mumbai CAS market
Few takers for regional channels
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NEW PRODUCTS & SERVICES
`Self-healing computers' from HCL
Laptops that can recover all data in less than a minute
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IDEA launches M-Radio
IDEA Cellular has launched M-Radio and the customers can choose from three stations that offer hundreds of songs. Currently, two channels are available. To tune-in, just dial 456097. Other stations will be added soon. This ...
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Chocolate card phone from LG
LG has introduced its chocolate card phone - KE820 in the Kerala market. This ultra slim compact phone is the size of a credit card and is endowed with an elegant design and world-class features. The new card phone is packed with ...
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Globalpluz sanitary wares
Globalpluz Vision has launched Orkid Luxuries designer sanitary wares - Interbath - in the Kerala market. The products include a wide range of water closet, washbasin, matching tiles, mirror, towel and other bathroom ...
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TVS-E launches new dot matrix printer
TVS Electronics (TVS-E) Ltd, one of the largest manufacturers of computer peripherals in the country, has launched a new dot matrix printer- PRO VX 3810 Launched under a `printing simplified' campaign for all printing transactions in retail and ...
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