• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

R. Ravikumar

Chennai April 26 CavinKare has hired the services of Mediaedge:cia, a media planning and buying agency.

Until now, the Rs 500-crore FMCG major's media duties were handled by its in-house agency Hemalata Enterprises.

"As our account size is growing by the passing day, planning efficiency has become very critical in the fast fragmenting media market. Our in-house agency is not well equipped with necessary global tools. So, we thought it would be prudent to outsource these services," said Mr Ramesh Viswanathan, Vice-President (Marketing), CavinKare.

According to Mr Viswanathan, the company has earmarked an ad spend of Rs 30 crore for the electronic medium and a little over Rs 5 crore for the print and outdoor media.

Declining to divulge the names of the agencies that pitched in for the account, he said there were four agencies, including Mediaedge:cia, in the fray.

Mediaedge:cia is a founding partner of GroupM, WPP's media investment management group.

More Stories on : Advertising

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Singapore Airlines keen on India promotion

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line