The Hindu Business Line : Friday, May 04, 2007

STRATEGY
Radio Today's new FM station to talk, not sing
Radio Today has announced the first talk format FM channel, to be launched soon. The channel will start with a station in Delhi, followed by Kolkata and Mumbai. The company is not ready to announce the name yet although it has been registered ... More

History Channel aims at broadening base
The History Channel, less than a year after having broadbased its programming, has planned a series of marketing initiatives for its upcoming programmes to cater to a larger audience base. For its upcoming series called `History Rocks,' which ... More

Nivea cashing in on male grooming segment boom
Enhancing product portfolio in India More

AWARDS & HONOURS
Sapient secures second place
Sapient has secured the second position in the 2007 New Media Service ranking of German Interactive Agencies and Multimedia Service providers. Advertising Age has ranked Sapient as the second largest digital agency in ... More

ADVERTISING
Domestic airlines account for 33% of ad volume on TV
Although a host of aviation companies have entered the Indian skies hoping to cash in on the yet untapped potential for air travel in the country, foreign airlines still take the lion's share of ad volumes on TV. According to a recent study, ... More

RETAILING
Tommy Hilfiger shop-in-shop opens in Bangalore
It plans to open 20 stores in 10 cities by the end of 2007. It currently has eight freestanding flagship stores at Gurgaon, Bangalore, Chandigarh, Mumbai, Hyderabad, Kolkata and Chennai. Tommy Hilfiger launched its apparel in India in April ... More

MARKETING RESEARCH
Rural India undergoing lifestyle makeover
NSSO survey finds sharp rise in rural household spending More

`India set to become world's fifth largest consumer market by 2025'
Income growth, biggest driver of increasing consumption: McKinsey study More

ONLINE MARKETING
Yatra Online pilgrimage package
Yatra Online Pvt Ltd, one of the leading online travel company, is offering specially customised pilgrimage packages for south Indian temple tour and Tirupati Darshan. The other destinations would be covered included Kanchipuram, ... More

PEOPLE
New CFO for STAR India
STAR India has announced that Mr Sanjay Jain will now be acting as Chief Financial Officer for the broadcaster. Mr Jain, who was Deputy Chief Financial Officer, STAR India, will report to Mr Uday Shankar, the recently appointed ... More

NEW PRODUCTS & SERVICES
ICI Paints unveils new product
ICI Paints has introduced Dulux Light and Space Emulsion with patented Lumitec technology in the Kerala market. The new product is a high quality, smooth finish washable emulsion paint for decorating interior walls and ceilings ... More

Nokia launches seven handsets
Continuing its thrust in the Indian mobile handset market, Finnish mobile phone maker Nokia on Thursday launched seven new phones that come with features such as camera, multiple phone books and call tracking services, all at lower price ... More

Kinetic, Sanyang venture to launch scooterette in June
More models, all terrain vehicles may follow More

Modi Revlon tailors dye for Indian manes
Eyes 10 per cent market share in the first year More

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Brand Quest

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Top Stories
N. Indian teas to Pak: Exporters prefer rail route to sea

Rural India undergoing lifestyle makeover

Canada targets rich immigrants for investment

ACC picking up 12% stake in Shiva Cement

OVL seeks Schedule `A' status

Radio Today's new FM station to talk, not sing

Looking back
Apr. 22-Apr. 28
Punjab, Haryana wheat farmers' hold-back strategy may backfire

Private players gain major share of PCO market

Reliance Retail goes Digital with new consumer durable format

Indian market share touches 22% in March

Star, Sony bouquets still on top in Mumbai CAS market