The Hindu Business Line : Friday, May 04, 2007

RURAL MARKETING
Nokia Siemens unveils rural low-cost solution
In a bid to garner a larger share of the rural market in India, Nokia Siemens on Thursday launched a new low-cost wireless communication solution that could enable operators to offer mobile services for as low as $3 a month. The company is also ... More

AIRLINES
Domestic airlines account for 33% of ad volume on TV
Although a host of aviation companies have entered the Indian skies hoping to cash in on the yet untapped potential for air travel in the country, foreign airlines still take the lion's share of ad volumes on TV. According to a recent study, ... More

RADIO/TV
Radio Today's new FM station to talk, not sing
Radio Today has announced the first talk format FM channel, to be launched soon. The channel will start with a station in Delhi, followed by Kolkata and Mumbai. The company is not ready to announce the name yet although it has been registered ... More

History Channel aims at broadening base
The History Channel, less than a year after having broadbased its programming, has planned a series of marketing initiatives for its upcoming programmes to cater to a larger audience base. For its upcoming series called `History Rocks,' which ... More

SOFTWARE
Zensar plans centres in Brazil, Poland
IT services provider Zensar Technologies has announced its plans to set up centres in Sao Paolo, Brazil and in Poland to serve as near shore centres for Latin America and Europe. Mr Ganesh Natarajan, Managing Director, said that this move to ... More

ENTREPRENEURSHIP
Societies must allow for failure, both socially and legally
Only when failure becomes socially acceptable, innovation blossoms as people are more willing to risk the unknown. — MS LAURA A. PARKIN, EXECUTIVE DIRECTOR, NEN More

OUTLOOK
`India set to become world's fifth largest consumer market by 2025'
Income growth, biggest driver of increasing consumption: McKinsey study More

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E-paper anouncement

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Top Stories
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Radio Today's new FM station to talk, not sing

Looking back
Apr. 22-Apr. 28
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`Investors can seriously benefit from global markets'