The Hindu Business Line : Sunday, May 06, 2007

Elder Health to promote Tiger Balm aggressively
After managing to keep similar sounding products like "Sleeping Tiger" and "Flying Tiger" at bay, Elder Health Care Ltd (EHCL) is putting its marketing might behind in-licensed product Tiger Balm to capitalise on the brand-name. Convenient ... More

INSIGHT
Maruti SX4 — A sedan that can surprise
Maruti amazed premium hatch buyers with the Swift's refreshingly new and aggressive design and build quality. The company will be hoping to do the same with the Suzuki SX4 — exceed the expectations of the sedan buyer in the upper A3 segment. More

DIRECT MARKETING
Amway revenue target
Direct-selling agency Amway India Enterprises is targeting revenues of Rs 1,000 crore next fiscal year (ending December 2008), according to a press release. To achieve this target, the company plans to add 55 offices to its ... More

NEW PRODUCTS & SERVICES
BBC launches two new channels
BBC Worldwide has launched two new channels in India, BBC Entertainment and CBeebies. While the entertainment channel will showcase award-winning dramas and innovative comedy from the BBC portfolio, the pre-school channel CBeebies, says the ... More

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