• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Ahmedabad, May 7

The Rs 200-crore Provogue (India) Ltd has launched Promart, its first off-price store in the country, and is set to open five more across India in a bid to capture 10 per cent of the $25-billion retail market by 2010.

Mr Akhil Chaturvedi, Director of Provogue, told presspersons this "revolutionary concept in lifestyle retailing" would target the new generation shoppers through something of a "stock-clearance" model by making available domestic and international branded items at affordable prices. The company expects the current financial year to close with an estimated Rs 30-crore sale at the multi-brand store in Ahmedabad. In the non-apparel segment, the store would introduce five to eight per cent of local flavour as well, he said. Mr Bipin Gurnani, CEO, said the store would offer "real brand at real discounts''.

More Stories on : Retailing

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Maruti offers more value with new features

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line