The Hindu Business Line : Lingerie brand Triumph's India plans

International women's lingerie brand Triumph International's production centre in Chennai is expected to start commercial production in November. At an investment of $30 million, the plant is expected to have a capacity to sew 20 million pieces a year, said Mr Thorsten Allenstein, Country Head & General Manager, Triumph International (India) Pvt LTd. Construction of the plant is underway and raw materials got from Germany, France, Italy and Japan will be sewn at this 14-acre assembling unit in Maraimalainagar, in the outskirts of Chennai.

Switzerland-headquartered Triumph has 27 production centres across the world. Currently, Triumph is available in 55 cities in India through 500 points of purchase including leading department stores, lingerie retailers and multi-brand outlets. It also has four exclusive franchisee outlets in Mumbai, Kolkata and Bangalore. Triumph's India requirements are being met by a production centre in Chennai through Intimate Fashion — a company set up in joint venture with Bangalore-based MAS Ltd. Mr Allenstein said Triumph hopes to have "at least one flagship store in six major cities by the end of the year."

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