• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Ahmedabad May 8 Loyalty Solutions and Research Ltd (LSRL), a company funded by ICICI Venture focusing on enhancing customer experience through loyalty and rewards programmes, on Tuesday announced the launch of i-mint in Ahmedabad, wherein leading brands Airtel, HPCL, ICICI Bank, Indian, Lifestyle and MakeMyTrip.com have come together.

i-mint will allow consumers to reap benefits through the largest ecosystem of business partners on a single rewards platform. Earlier, it was launched in Mumbai, Delhi, Bangalore and Hyderabad. It is expected to be available at hundreds of merchant outlets in Ahmedabad over the next one year.

Customers can enroll in this programme through multiple channels such as Web site (www.imintpoints.com) , over the counter at select partner outlets, i-mint call centre and so on. The i-mint card is available at a nominal one-time membership fee of Rs 199, according to a release here.

Speaking on the occasion of the launch, Mr Vijay Bobba, CEO, LSRL, said i-mint has been designed as a national programme with acceptance across cities, products and services, and across various payment modes such as cash, credit and debit transactions.

More Stories on : Customer Relationship Management | Gujarat

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
`Think out-of-box to reinvent business'

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line