The Hindu Business Line : Thursday, May 10, 2007

STRATEGY
Mediaone mulls raising Rs 90-cr funds
Mediaone Global Entertainment Ltd has acquired a cinema, Balaji, in Kanchipuram near Chennai. Announcing this at a press conference here today, the company's Managing Director, Mr Suryaraj Kumar, said the company will spend Rs 30-35 lakh on ... More

Hind Motors plans new variants for Lancer and SUV range soon
Intends to capture CNG market with price cuts More

Western Union in pact with Spandana
Will cover semi-urban, rural areas in Karnataka and AP More

RURAL MARKETING
Rural marketing
SELLING POINT: The Minister for Panchayati Raj, Youth Affairs & Sports and Development of North Eastern Region, Mr Mani Shankar Aiyar, with the FICCI President, Mr Habil Khorakiwala (left); and the Chairman, FICCI-Agriculture & Rural Developm More

CUSTOMER RELATIONSHIP MANAGEMENT
Experience to influence
An experiential approach to launching a brand may be more effective than mass marketing, argues the author. More

ADVERTISING
Gujarat Alkalies goes green; unveils new logo
In a bid for an image makeover, the State-owned Gujarat Alkalies and Chemicals Ltd, market leader in chlor-alkali sector, has adopted a new logo with a slogan: "Promoting Green Technology" and has put it on its Web site as well. The State Chief ... More

PROMOTIONS & OFFERS
`BCCI must develop cricket, not control it'
Raghavendra Patnaik, Legal Adviser, Globosport, on cricket endorsements, match-fixing and sports law More

CHANNELS AND FRANCHISES
Indus becomes No 1 Maruti dealer
Having sold an all-time record of 22,786 Maruti cars in 2006-07, Indus Motors Private Ltd has become the number one Maruti dealer in the country. In the All-India Dealers Conference 2007 held at Athens, Greece, Indus bagged 11 ... More

RETAILING
285 more malls seen coming up by 2010
Total space requirement estimated at 65 million sq ft More

MARKETING RESEARCH
Small, medium firms may spend $330 m on printers
Small and medium businesses (SMBs) in India are likely to spend $330 million on printers in the current calendar year. This would be an increase of 19 per cent over an expenditure of $280 million incurred by Indian SMBs on printers in 2006, ... More

Office space rentals may remain constant in near future: Study
`Oversupply will lead to correction in rental values' More

BRANDS
The goodness of dirt
Puzzling? Read on for an explanation. More

Raymond, Grotto plan 60 brand outlets for GAS
They may take the 50:50 joint venture route More

ONLINE MARKETING
`Marketing, tech have to connect for success'
With the advent of the Internet, there is increasing convergence between advertising and technology. In an interview to BrandLine, Gaston Legorburu, Chief Creative Officer, Sapient Corporation, talks about how his company is ... More

NEW PRODUCTS & SERVICES
New Centrino tech for laptops launched
Intel on Wednesday launched the latest generation of technology for its laptops, Intel Centrino Pro and Duo targeted at the business and consumer segment. Centrino Pro processor technology primarily addresses the security issues of the business ... More

IBA, MasterCard launch Web portal
Customers in need of financial advice can now talk to Mr Mani, the virtual financial wizard on the new Web portal (www. money4you.in) launched by Indian Banks' Association (IBA) in collaboration with MasterCard Worldwide and India Cards ... More

Airtel offers new packages in AP
Airtel is offering a range of bundled packages for pre-paid customers in Andhra Pradesh. According to a release, the customers can choose colour handsets from LG, Samsung and Sony Ericsson. The bundled offers come with pre-paid ... More

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Brand Quest

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Top Stories
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Looking back
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