Business Daily from THE HINDU group of publications Thursday, May 10, 2007 ePaper |
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Marketing
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Advertising States - Gujarat Gujarat Alkalies goes green; unveils new logo Our Bureau
Vadodara May 9 In a bid for an image makeover, the State-owned Gujarat Alkalies and Chemicals Ltd, market leader in chlor-alkali sector, has adopted a new logo with a slogan: "Promoting Green Technology" and has put it on its Web site as well. The State Chief Secretary, Mr Sudhir Mankad, who is also the company's Chairman, unveiled the logo here, which has been conceived to address the issue of global warming. The company has already planted and nurtured one lakh trees at its Vadodara and Dahej complexes and continues to plant 1,000 saplings every year, it said in a release here. It has devised a rainwater harvesting system for recharging and improving water table and reducing carbon emission, besides working on four Clean Development Mechanism projects to garner revenues. It is contemplating to set up wind power projects to meet part of its growing energy requirements arising from diversification and expansion plans. The bio-waste generated at Gujarat Alkalies goes through vermicompost process and the company has a dedicated secured landfill site that conforms to the Hazardous Waste Management Act for disposal of solid waste. Liquid effluents are treated and discharged on the parameters prescribed by the Gujarat pollution Control Board.
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