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Our Bureau

New Delhi, May 11

United Colors of Benetton (UCB), a leading Italian clothing brand, has unveiled its new perfume range — Cotton — for the spring-summer season. The company has launched this new range in three variants, United Colors of Benetton (fragrance) — Woman, Man and Unisex.

According to Mr Patrick Malek, Export Director, Selective Beauty, "The new range is inspired by the softness and freshness of pure and delicate cotton. We have also kept market and brand acceptability in mind before launching it in India." UCB Woman is inspired by the accents of neroli and mandarin. While, UCB Man has flavours of bergamot and blackcurrant bud, UCB Unisex has a fragrance of bergamot and neroli.

All the three variants are available in three sizes — 125 ml priced at Rs 1,925; 75 ml priced at Rs 1,495 and 45 ml available at Rs 995. Mr Malek said that the range would be available in 150 stores across India. "We are also looking at introducing two other ranges later this year. We are looking at launching the B.United Jeans range in September and the UCB White Nights range sometime in December," Mr Malek added.

More Stories on : New Products & Services | Cosmetics

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